Paid advertising, or pay-per-click (PPC), is a powerful way to drive immediate traffic and sales to your eCommerce store. With PPC, you can target specific audiences, control your budget, and see quick results.
Google Ads
Google Ads is one of the most effective PPC platforms. It allows you to place ads on Google search results pages, YouTube, and other partner sites. Use keyword research to create targeted ads that appear when potential customers search for products like yours. Set a budget, bid on keywords, and track your ad performance to optimize your campaigns.
Facebook and Instagram Ads
Facebook and Instagram offer robust targeting options for PPC campaigns. You can target users based on demographics, interests, behaviors, and more. Create visually appealing ads that showcase your products and include clear CTAs.
